Ferrari Launches New Lap-Time Chronograph Watch

We presume that Ferrari's new chronograph watch is more for those less economically fortunate that day-dream of owning a Prancing Horse model someday rather than for those that actually own one - if you had enough money to buy a Ferrari, would you really go for this watch? But anyway, the rubber strapped chronograph will be available in Ferrari Stores worldwide starting from the end of August priced at €295 or at today's exchange rates, about $420 US.

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Key Features

• SWISS ISA 9001/1300 ANADIGIT MULTIFUNCTION CHRONOGRAPH MOVEMENT
  
• STAINLESS STEEL CASE WITH BLACK PVD TREATMENT. CASE BACK WITH SPECIAL LOGO ENGRAVED
  
• 44mm CASE
  
• TOP RING WITH TACHOMETER INDICATIONS
  
• ANTIREFLECTIVE MINERAL CRYSTAL
  
• ANADIGIT MULTIFUNCTION DISPLAY WITH TWO LUMINESCENT HANDS
  
• WATER RESISTANT TO 5 ATM
  
• 3 TIME ZONES
  
• DIGITAL ALARM
  
• DATE – DAY – MONTH – YEAR DISPLAY
  
• WEEK NUMBER DISPLAY
  
• CHRONO 1/100 SECOND
  
• TACHOMETER
  
• TIMER
  
• DURABILITY OF BATTERY 47 MONTHS; END OF LIFE INDICATION
  
• BLACK RUBBER STRAP, FRONT WITH FERRARI SHILED LOGO, INTERNAL PART WITH 'SCUDERIA FERRARI' EMBOSSING
  
• STAINLESS STEEL BUCKLE, BLACK PVD TREATMENT