Polk Reports BMW, Mercedes and Lexus Losing Large Luxury Sedan Market Share to Audi, Jaguar and Porsche

In the large luxury sedan stakes, BMW, Mercedes-Benz and Lexus have been the long-time leaders. Five years ago, each brand’s flagship model – the 7-Series, the S-Class and the LS – collectively owned 82% of the U.S. market and Merc’s offering could claim 30% of that.

Between June 2010 and May of this year, however, their collective market share has dwindled some 68% while that of three newer models have grown.

There’s the Audi A8, up 5% and the Jaguar XJ, up 12%. Both of these models could claim next to nothing of the market when they were launched but now look at them.

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