Ad: Ford Focus Turned Into Musical Instruments!

In Ford’s latest European advertising campaign, Hollywood film composer Craig Richey and New York sound designer Bill Milbrodt took apart a brand-new Focus and assembled with the parts 31 different musical instruments. Each instrument has a name that instantly identified its origins, such as the Transmission Case Cello-Dulcimer, Clutch Guitar, Rear Suspension Spike Fiddle, Fender Bass, Hatchback Kick Drum, Handheld Gear Tambourine and Door Harp. –Check out the video right after the jump

“When we got it to the mechanics shop, it had less than a mile on the clock. We took the doors and fenders off, but we had the body shell intact and we later cut out of that the parts we wanted,” said Bill Milbrodt.