Too Much Estrogen: 1955 Dodge La Femme with Standard Purse

Yes, there really was a car that was equipped with a purse and it was the 1955 – 1956 Dodge La Femme. Not surprisingly, it was created by Chrysler’s marketing division (they're always to blame…) in an attempt to trade on the growing interest that women showed in cars in the mid-fifties.

Virtually a customized Dodge Custom Royal Lancer, the La Femme was offered in a feminine Sapphire White and Heather Rose color scheme while the vehicle's interior was adorned with special tapestry upholstery bearing... pink rosebuds on a pale pink background and pale pink vinyl trim.

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