China’s Brilliance Becomes Official Sponsor of Borussia Dortmund

What a better way to promote your goods in Europe than to become an official sponsor of a major soccer team like Germany’s Borussia Dortmund (BVB). The deal between HSO Motors Europe, the general importer of the Brilliance car brand in Europe and the German Premier League football team is for the 2008/2009 and 2009/2010 seasons, but the two parties have the option to extend the agreement. “In BVB, we have found the ideal partner to start our commitment to football. Football is not just the core of BVB, but has a fascination for Brilliance that far transcends any financial involvement,” said Hartwig Hirtz, Managing Director of Brilliance Motors Deutschland. -Continued

“We are looking forward to a long-term partnership and will be pleased to be able to contribute to the brand positioning of Brilliance in Germany via the Borussia Dortmund platform,” said Stefan Heitfeld, head of Sportfive - the Dortmund-based marketing partner of BVB.

Photo: BVB