Nissan Expanding in China with New Venucia Brand

Dongfeng Nissan, Nissan's Chinese comrade in arms, has announced that it is creating a new brand for the Chinese market. Called Venucia (Chinese Name: Qi Chen) from the Roman goddess Venus, its goal is to help expand and diversify Dongfeng Nissan's lineup with two brands to draw in customers: Nissan, and now Venucia.

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