BMW launch viral Plug-In Hybrid marketing campaign

BMW has kicked off a viral marketing campaign for something that is not what it originally seemed to be, emanating from the rather cheekily-titled website 'Don't Blog About This'.

At first glance, the focus of the campaign seemed to be the current generation BMW 6 Series prototype, although it turns out the Vision Efficient Dynamics plug-in hybrid concept is the focus.

http://www.dontblogaboutthis.com/