Chrysler Sues 'Pure Detroit' Clothing Retailer for Using its ‘Imported from Detroit’ Slogan

The Chrysler Group LLC is suing a three-store retailer called ‘Pure Detroit’, which sells locally inspired merchandise, for using the automaker’s "Imported from Detroit" slogan that premiered earlier this year in a Super Bowl commercial staring rapper Eminem.

According to a copy of the lawsuit obtained by the press, Chrysler argues that the local business began selling t-shirts with the ‘Imported from Detroit’ tag line shortly after the two-minute Super Bowl ad hit the air. The company added that it had applied to register ‘Imported from Detroit’ as a trademark for “various uses, including branded clothing”, on January 18, 2011.

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