BMW Creates New Performance Edition models to Celebrate Sponsorship of 2012 London Olympics

There are many ways to celebrate the sponsorship of an event like the London 2012 Olympic and Paralympic Games, but when it comes to automakers, the norm is the introduction of special edition models.

For BMW, the festivities over its sponsorship of the games begin with the UK launch of two new Performance Edition models based on the 1-Series hatchback and 3-Series sedan.

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