Frankfurt Show Preview: Chrysler 300 Wears Italian Undies and Becomes the New Lancia Thema

After its international public debut at the Geneva Salon last spring, the new Lanica Thema will be making one more appearance at the 64th International Motor Show in Frankfurt next month before it goes on sale across Europe in October.

Lancia's contribution to the transformation of the Chrysler 300 to the Thema is restricted to the Italian brand's badges, plus the higher quality materials and different trim options for the interior.

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