Report: Honda Threatened by the Rise of the Koreans

If there is one Japanese company that can lay claim to having a reputation for innovation and advanced engineering, it is Honda.

It is a reputation built over more than 30 years, starting from the first generation of the Civic in the ‘70s and continuing throughout the years with novelties such as VTEC, the futuristic first generation Insight hybrid back in 1999, the S2000's high-revving 120HP-per-liter engine, the first practical supercar, the NSX – and the list goes on.

However, something seems to have changed, and not for the better.

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