Suzuki Ditches Los Angeles and Detroit Motor Shows

The strong yen is eating away profit margins and hurting Japanese carmakers’ sales and as a result, is forcing them to find ways to cut their losses.

Suzuki, which has been hit very hard by the currency exchange rates since it manufactures all of its U.S. market models - sans the Equator pickup truck- in Japan, decided to withdraw from next month’s Los Angeles Motor Show, despite having originally confirmed its participation.

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