Audi's Playful iPad App has Users Finger-Racing to Unlock Magazine

We'll let you decide if it's clever or annoying, but Audi and its advertising agency AlmapBBDO from Brazil came up with this idea to promote a new app for the company's online iPad magazine.

In order to open the application, the user has to move an arrow, which represents a car, around a winding racetrack. You can see how it works in the video after the jump.

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