Hollywood Aroma for 2011 LA Auto Show Design Challenge Concepts

For the past eight years, the LA Auto Show has been playing host to a design contest aimed at automaker design studios. Each year, a new Design Challenge theme is chosen with the studios showcasing their conceptual ideas during the press days of the show.

For 2011, the motorshow organizers are asking six automotive design studios from around the world, including Honda, Hyundai, Subaru, Mercedes-Benz, Smart and Maybach to come up with Hollywood’s next hottest movie car.

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