Lancia Imperiale Design Concept by David Cardoso

If there's one European brand that has been in an identity crisis for many years, that is Lancia – and the Fiat Group's decision to drop a few Chrysler models including the 300 sedan and the Town & Country minivan into the Italian firm's range only made things worse.

One time the proud maker of sporty models with a pinch of luxury like the gorgeous Lancia Fulvia Coupe with its innovative narrow-angle V4 engine and let's not forget, also the holder of 10 world rally championships, Lancia is now struggling to find its place in today's automotive world.

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