Hyundai Flaunts 2012 Azera Sedan's Tech and Comfort Features in New Ads

Being that we're approaching the 2012 Azera's U.S. market launch that takes place in April, Hyundai is entering campaign mode.

The South Korean automaker released two new spots for its latest sedan model, both of which were directed by Wes Anderson.

The first one is called "Talk to My Car" and it touts the Azera's technological gadgets with references to Chitty Chitty Bang Bang and Knight Rider's KITT, while the second spot named "Modern Life", is all about the Hyundai's comfort features featuring a mother taking it easy inside the car.

You can watch both commercials in the videos that follow.

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