New Owner Plans to Resurrect Studebaker with a Hybrid Twist in the 21st Century

Even though you may know the name and perhaps even seen one of its models, chances are that you were either too young to remember or not even born yet when the Studebaker Automobile Company closed shop in 1966.

Fast forward to today and the company may have a second chance in life - hopefully with better designs than the official CGIs you see here... According to a report from FoxNews, Ric Reed, who bought the rights to the Studebaker brand in 2001, has revealed new plans to resurrect the famous nameplate.

Reed, who runs the Denver, Colorado-based Big Kahuna apparel company, told the news site that he wants to revive Studebaker's classic monikers such as the Lark, President and Hawk for the new model series, adding, however, that the cars themselves will be 21st-century hybrids.

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