'Q by Aston Martin' Offers New Personalization Options to Customers, Debuts in Geneva

After lending its name to several fictional characters including the scientific and engineering genius in the James Bond films as well the omnipotent god-like being in the Star Trek television series, the letter Q has now found a place in Aston Martin's range.

"Q by Aston Martin" is the British firm's new service that is said to bring the automaker's designers together with its engineers and craftspeople allowing customers to personalize their vehicles.

While the sample pictures of the customized Vantage Roadster and Cygnet hatchback released by Aston Martin suggest that this is the stuff we'd make fun of in our Offbeat section, it also shows the amount of personalization the company offers.

The service is for both the exterior and interior styling.

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