Cadillac ELR Voltec Hybrid Coupe Breaks Cover at NAIAS

The all-new 2014 Cadillac ELR extended-range electric luxury coupe will make its world debut January 15 at the North American International Auto Show.

The ELR is the production version of Cadillac’s Converj, a concept vehicle revealed at the North American International Auto Show in 2009. The ELR will advance the design theme of the Converj while featuring the same Voltec electric propulsion system as the Volt.

Detroit-Hamtramck is the only U.S. automotive manufacturing plant that mass produces extended-range electric vehicles. The plant is home to the Chevrolet Volt, Opel Ampera, and Holden Volt extended-range electric vehicles. Extended-range electric vehicles are exported to 21 countries from the plant.

The addition of the ELR to Detroit-Hamtramck represents a $35 million investment and increases total product investment to $561 million since December 2009. It is the first two-door car built at the plant since the 1999 Cadillac Eldorado.

Production is scheduled to begin in late 2013.