Large-Scale Merger of Ad Agencies May Lead to Conflicts Between Competing Automakers
We’ve said time and again that we don’t take kindly to boring car ads, which follow the same predictable model and rarely offer up anything new and genuinely praise-worthy. Well, things are certainly not looking up, because according to a report published by Autonews, two global ad agencies, Publicis Groupe SA and Omnicom Group Inc. have just merged with one another, thus creating the world’s largest advertising holding company, which will work with a very wide array of competing automakers. Read more »
Large-Scale Merger of Ad Agencies May Lead to Conflicts Between Competing Automakers
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