Siri Salesperson: BMW Launches Artificial Intelligence "i Genius" Phone Service

BMW has announced it is employing artificial intelligence to promote its i sub-brand of electric cars, with the service first being introduced in the UK. Dubbed “BMW i Genius” (as opposed to the human-based BMW Genius program) the service uses specially developed software “to interact with potential customers in a live question and answer format that works on a mobile format,” according to BMW’s release. Read more »