Ford Tries Luxury Again with Mondeo Vignale Concepts Previewing New Sub-Brand [72 Pics]

Much like Ghia, Vignale was once an Italian automobile coachbuilder company before it fell into the hands of Ford and got lost in its vast portfolio of names and products. After burning / turning Ghia into a trim grade for better-equipped models, Ford had to find another name to place on its newly envisioned luxury sub-brand, so it resurrected the Vignale moniker.

While the new Mondeo-based Vignale sedan and estate concept cars displayed at the Frankfurt Motor Show come with distinguishable styling features, enhanced specifications and more premium materials inside, Ford says the Vignale sub-brand will take the idea one step further by offerings special services as well.

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