IAA 2013: Startech Turns Land Rover Defender Into a Worthy Opponent for Mercedes' G Wagen

If Mercedes-Benz can pull it off with the classic G-Wagen for more than three decades now, then why can't Land Rover do the same with its Defender 4x4 marketing it as a premium offering with a price tag to match?

We're sure many of you can answer that question in a lot of different ways (agreeing or disagreeing), and while Land Rover itself has opted to start from a clean sheet of paper for the Defender's replacement, German tuning firm Startech is proposing a luxury upgrade for the current three-door 90 model, which it will present in a world premiere at next week's Frankfurt Motor Show (IAA).

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