Ford Says Vignale Customers To Get Special Experience, Including Life Time Free Car Washes

At the Frankfurt Motor Show last month, Ford revealed plans for its upscale sub-brand Vignale and showed the world what it will stand for with a concept based on the Mondeo. However, it looks like the sub-brand will be about more than premium materials inside and flashier exteriors.

In an interview with Autonews Europe, Ford of Europe marketing boss Gaetano Thorel revealed that Vignale will offer customers a special ownership experience, including...free car washes for the car’s lifetime.

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