New Zinoro 1E, The All-Electric BMW X1 Made in and for China, Debuts at Guangzhou Auto Show

If you're aware about China's massive counterfeit business, you may easily be tempted to call out Zinoro for cloning the BMW X1 crossover, but that is far away from the truth. It's actually BMW itself that has cloned the X1 to create the new all-electric 1E crossover for its newly established local brand Zinoro. The car made its world premiere today at the Guangzhou Auto Show.

Zinoro is a joint-venture between BWM and their local manufacturing partner Brilliance Auto, with the name meaning promise in the local language.

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