Congratulations BMW, You Sold More 5-Series Models Than Cadillac and Lincoln Sales Combined

Commercial success is always going to be the primary objective for any company and their products, but sometimes, it does come at a cost, especially when we're talking about premium goods.

You see, it's not only the quality, design and feeling of a luxury product that matter to consumers, but also what kind of a statement they make and how special and exclusive it is. For example, if everyone and their mothers had a Rolls Royce or a Ferrari parked under their garage, then said brands would ultimately lose the exclusivity variable from the premium equation.

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