GM’s $559 Million Manchester United Deal Questioned as Chevy Pulls Out of Europe

General Motors’ decision to pull the Chevrolet brand out of Europe doesn’t make its $559 million ($757.5 million) sponsorship deal with Manchester United look, how should we say, very efficient? In 2012, GM announced that it was paying $559 million over seven years to place the Chevrolet bowtie logo on the jerseys of Manchester United players. Read more »
GM’s $559 Million Manchester United Deal Questioned as Chevy Pulls Out of Europe
Reviewed by Unknown
on
15:00:00
Rating:

Aucun commentaire: