BMW Won’t Launch New i Model before the Market Asks for it

A BMW top executive said the carmaker will not add a third model to its BMW i lineup until it has a better idea of demand for the existent i3 and i8 models. BMW has invested so far an estimated €2 billion ($2.7 billion) into its electrified range of vehicles and says it has more than 11,000 orders for the i3 hatchback since its November launch. Read more »