Dacia Writes Open Letter to UK’s Chancellor Suggesting the Sandero as Ministerial Car

Dacia’s UK arm has found a novel way to promote its cars, writing an “open letter” to George Osborne, Britain’s Chancellor of the Exchequer – a.k.a the man who controls the country’s finances. Published in the national press, the letter is part of a wide-ranging marketing campaign aimed at underlining Dacia’s affordable prices. Read more »