Peugeot Brand to Directly Target VW, Including in Terms of Pricing

As part of PSA Peugeot Citroën’s “Back in the Race” strategy, the Peugeot brand will be aimed more directly at the Volkswagen marque. The French automaker’s new CEO, Carlos Tavares, wants to transform Peugeot from a general mass-market brand into a more upscale volume automaker producing cars as expensive as VW models. If it works, the plan will help PSA return to profitability. Read more »