Home bmw mini Reports MINI Worried About Being Perceived as a Girlie Brand in China, as 80% of Owners are Women

MINI Worried About Being Perceived as a Girlie Brand in China, as 80% of Owners are Women

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Almost 80 percent of Mini owners in China are women, the highest level among any car brand, according to estimates from J.D. Power & Associates. BMW is reportedly worried about this and is trying to lure more male buyers, with recent actions including an all-Mini road trip to Tibet and the addition of a pool table in Mini’s Shanghai showroom. Read more »
MINI Worried About Being Perceived as a Girlie Brand in China, as 80% of Owners are Women MINI Worried About Being Perceived as a Girlie Brand in China, as 80% of Owners are Women Reviewed by Unknown on 09:07:00 Rating: 5

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