Take That BMW, Porsche: Maserati Will not Build More than 75,000 Cars a Year to Keep Exclusivity

While Maserati is currently expanding its range to levels never seen before in the history of the brand, there is also a concern about retaining exclusivity. In a similar way to Ferrari, which has capped annual production to 7,000 units, Umberto Maria Cini, head of Maserati’s general overseas markets, said the carmaker will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the brand. Read more »