Sporty Car Sales In America - January 2016

In January 2016, for a third consecutive month, Ford was unable in America to match the Mustang sales pace from one year earlier, when the sixth-gen Mustang was first launched.

Year-over-year, Mustang volume slid 13% in January 2016, a drop of 1114 sales. 

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U.S. Vehicle Sales Rankings By Model - January 2016
U.S. Car Sales Rankings By Model - January 2016

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Yet even with its decline, Mustang volume was still greater than the sales output of the rising Chevrolet Camaro and Dodge Challenger. Unlike Ford, which launched its sixth-gen Mustang as winter approached, Chevrolet's launch of the sixth-gen Camaro one year later isn't producing massive year-over-year sales increases, nor are there massive totals to see.

Click Chart To Expand

But spring is coming, and what we'll see from the Camaro vs. Mustang fight in March, April, and May – traditional muscle car-buying season – could be very different from the victories scored by the Mustang recently. The Camaro was the more popular car in 2010, 2011, 2012, 2013, and 2014.

Elsewhere in the sports car universe, year-over-year U.S. sales declines were par for the course in January 2015. Corvette, 370Z, FR-S, BRZ, WRX/STI, GTI, GT-R, 911, and many others sold less often in January 2016 than in January 2015. January marked the Alfa Romeo 4C's first year-over-year decline.

Most exceptions, on the other hand, occurred as a result of freshness. The Mazda MX-5 Miata, for instance, generated 560 January sales, up from a 303-unit January average of the previous six years. The new Audi TT, too, posted its best January since 2012.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are sortable, so you can rank sports cars, coupes, and GTs any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • February 2016 • December 2015 • January 2015

American Muscle	January 2016	January 2015	% Change	2016 YTD	2015 YTD	% Change
Chevrolet Camaro	5551	4991	11.2%	5551	4991	11.2%
Dodge Challenger	5085	4592	10.7%	5085	4592	10.7%
Ford Mustang	7580	8694	-12.8%	7580	8694	-12.8%
---	---	---	---	---	---	---
Total	18,216	18,277	-0.3%	18,216	18,277	-0.3%

Euro Sports Cars	January 2016	January 2015	% Change	2016 YTD	2015 YTD	% Change
Alfa Romeo 4C	67	97	-30.9%	67	97	-30.9%
Audi TT	155	3	5067%	155	3	5067%
BMW Z4	42	94	-55.3%	42	94	-55.3%
Jaguar F-Type	333	301	10.6%	333	301	10.6%
Mercedes-Benz SLK	266	246	8.1%	266	246	8.1%
Porsche Boxster	243	198	22.7%	243	198	22.7%
Porsche Cayman	188	304	-38.2%	188	304	-38.2%
---	---	---	---	---	---	---
Total	1294	1243	4.1%	1294	1243	4.1%

Misc. Sporty Cars	January 2016	January 2015	% Change	2016 YTD	2015 YTD	% Change
Audi A5	515	843	-38.9%	515	843	-38.9%
BMW 2-Series	710	375	89.3%	710	375	89.3%
Chevrolet Corvette	1501	2127	-29.4%	1501	2127	-29.4%
Honda CR-Z	192	196	-2.0%	192	196	-2.0%
Infiniti Q60	132	466	-71.7%	132	466	-71.7%
Lexus RC	755	847	-10.9%	755	847	-10.9%
Mazda MX-5 Miata	560	338	65.7%	560	338	65.7%
Nissan 370Z	358	448	-20.1%	358	448	-20.1%
Scion FR-S	507	746	-32.0%	507	746	-32.0%
Subaru BRZ	361	330	9.4%	361	330	9.4%
Subaru Impreza WRX/STi *	2336	2431	-3.9%	2336	2431	-3.9%
Volkswagen Eos	123	156	-21.2%	123	156	-21.2%
Volkswagen GTI *	1496	1978	-24.4%	1496	1978	-24.4%
Volkswagen Golf R *	477	---	---	477	---	---
Volvo C70	---	6	-100%	---	6	-100%
---	---	---	---	---	---	---
Total	10,023	11,287	-11.2%	10,023	11,287	-11.2%

Premium Sporty Cars	January 2016	January 2015	% Change	2016 YTD	2015 YTD	% Change
Audi R8	11	49	-77.6%	11	49	-77.6%
BMW i8	32	85	-62.4%	32	85	-62.4%
Cadillac ELR	67	92	-27.2%	67	92	-27.2%
Dodge Viper	52	61	-14.8%	52	61	-14.8%
Jaguar XK	1	46	-97.8%	1	46	-97.8%
Lexus LFA	1	2	-50.0%	1	2	-50.0%
Mercedes-AMG GT	125	---	---	125	---	---
Mercedes-Benz CL-Class	---	11	-100%	---	11	-100%
Mercedes-Benz SL-Class	214	310	-31.0%	214	310	-31.0%
Mercedes-Benz SLS AMG	---	5	-100%	---	5	-100%
Nissan GT-R	66	101	-34.7%	66	101	-34.7%
Porsche 911	723	1052	-31.3%	723	1052	-31.3%
Porsche 918 Spyder	---	34	-100%	---	34	-100%
---	---	---	---	---	---	---
Total	1292	1848	-30.1%	1292	1848	-30.1%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don't use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada does) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not broken down by model. ANDC estimates say sales for Aston Martin and Lotus in January 2016 were 86 and 4, respectively. Totals for some brands which don't list model breakdowns can be seen here.
Tesla, unfortunately, doesn't release model-specific monthly U.S. sales data, but we source estimates from HybridCars.com. Model S sales estimate: down 13.3% to 1300.

RECOMMENDED READING
Sporty Car Sales In America - February 2016 YTD
Sporty Car Sales In America - December 2015/Year End
Sporty Car Sales In America - January 2015
Top 20 Best-Selling Cars In America - January 2016
U.S. Auto Sales Brand Rankings - January 2016