Top 20 Worst-Selling Vehicles In America - January 2016

More than half the Volvos sold in America in January 2016 were fresh, new, second-generation XC90s. The brand's flagship is relocating the success it first found a decade ago, and that's good news for Volvo.

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U.S. Vehicle Sales Rankings By Model - January 2016

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But after pulling forward thousands of buyers into other Volvos in December, dealers struggled to sell anything other than the XC90 in January. The S80, Volvo's soon-to-be-replaced flagship sedan, was down 81% to just 41 units. The S60, Volvo's core sedan, tumbled by two-thirds to only 455 sales. 

The XC60 missed this list of the worst-selling vehicles in America, but sales were down 43%. The V60 wagon fell by half to only 147 units. 

The laughably off-base S60 Cross Country, never intended to be a volume seller – because Volvo knows they can't sell more than a handful – fell from its high of 104 sales in December to only 38 in January, making the S60 CC America's 16th-lowest-volume vehicle last month. The S80 ranked 17th on the second list.

Many new vehicles on these lists of the worst-selling vehicles in America or discontinued models, on hiatus, or set to be replaced in the next few weeks. Others, like the M-Class and GLK, have been renamed (GLE) or replaced in second-gen form (GLC). In the case of non-XC90 Volvos, the brand is yet to prove it can consistently market itself to a large number of luxury-minded consumers in America. 

Globally? That's a different story.

You can always select a make and model at GCBC's Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

February 2016 • December 2015 • January 2015

Rank	Worst-Selling Vehicle  By Percentage Decline	% Change	January 2016	January 2015
#1	Toyota FJ Cruiser	-99.4%	1	158
#2	Honda Ridgeline	-99.1%	2	214
#3	Infiniti Q40	-99.0%	10	1,029
#4	Scion xD	-98.6%	3	220
#5	Nissan Xterra	-98.2%	18	998
#6	Nissan Cube	-98.1%	3	156
#7	Jaguar XK	-97.8%	1	46
#8	Scion iQ	-97.4%	2	77
#9	Mercedes-Benz M-Class	-95.3%	148	3,144
#10	Mercedes-Benz GLK-Class	-94.0%	84	1,398
#11	Mazda 5	-92.6%	70	941
#12	Honda Insight	-91.5%	19	223
#13	Toyota Venza	-91.3%	184	2,105
#14	Mini Paceman	-90.2%	8	82
#15	Volvo S80	-80.7%	41	212
#16	Audi R8	-77.6%	11	49
#17	Mercedes-Benz B-Class	-75.8%	58	240
#18	BMW i3	-72.8%	182	670
#19	Infiniti Q60	-71.7%	132	466
#20	Volvo S60	-66.8%	455	1,371

Rank	Worst-Selling Vehicle By Volume	January 2016	January 2015	% Change
T1	Jaguar XK	1	46	-97.8%
T1	Lexus LFA	1	2	-50.0%
T1	Toyota FJ Cruiser	1	158	-99.4%
T4	Honda Ridgeline	2	214	-99.1%
T4	Mitsubishi i MiEV	2	3	-33.3%
T4	Scion iQ	2	77	-97.4%
T7	Nissan Cube	3	156	-98.1%
T7	Scion xD	3	220	-98.6%
#9	Mini Paceman	8	82	-90.2%
#10	Infiniti Q40	10	1,029	-99.0%
#11	Audi R8	11	49	-77.6%
#12	Nissan Xterra	18	998	-98.2%
#13	Honda Insight	19	223	-91.5%
#14	Toyota Mirai	26	---	---
#15	BMW i8	32	85	-62.4%
#16	Volvo S60 Cross Country	38	---	---
#17	Volvo S80	41	212	-80.7%
#18	BMW Z4	42	94	-55.3%
#19	Dodge Viper	52	61	-14.8%
#20	Mercedes-Benz B-Class	58	240	-75.8%

Source: Automakers & ANDC
Vehicles which sold at least once in January 2015 but not at all in January 2016: Dodge Avenger, Chevrolet Captiva Sport, Acura TL, Acura TSX, Land Rover LR2, Mazda 2, Mercedes-Benz CL-Class, Mercedes-Benz SLS AMG, Porsche 918 Spyder, Volvo C70.
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.

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Top 20 Worst-Selling Vehicles In America - February 2016
Top 20 Worst-Selling Vehicles In America - December 2015
Top 20 Worst-Selling Vehicles In America - January 2015
U.S. Auto Sales Brand Rankings - January 2016
Top 30 Best-Selling Vehicles In America - January 2016