Large Luxury Car Sales In Canada - February 2016 YTD

Excluding the Mercedes-Benz S-Class, which owned 44% of its segment in Canada in February 2016, sales of flagship luxury cars decreased last month.

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Canada Vehicle Sales Rankings By Model - February 2016 YTD
Canada Car Sales Rankings By Model - February 2016 YTD

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With the S-Class, however, sales of big luxury limos jumped 32%, a gain of 52 units. S-Class volume more than doubled in February 2016.

Meanwhile, Canadian sales of the Audi A8 were nearly cut in half, Porsche Panamera sales plunged nearly as sharply, and Lexus LS volume dropped by more than half. 

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Combined, the A8, LS, Panamera, BMW 7-Series, and Jaguar XJ – the most obvious S-Class rivals – managed 82 sales in February 2016. Mercedes-Benz sold 94 S-Classes.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. This table is sortable, so you can rank large luxury cars any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2016 • January 2016 • February 2015

Large Luxury Car	February 2016	February 2015	% Change	2016 YTD	2015 YTD	%  Change
Audi A8	8	15	-46.7%	18	26	-30.8%
BMW 6-Series	38	24	58.3%	65	53	22.6%
BMW 7-Series	40	34	17.6%	74	52	42.3%
Jaguar XJ	14	13	7.7%	38	20	90.0%
Lexus LS	8	17	-52.9%	25	25	0.0%
Mercedes-Benz S-Class	94	39	141%	134	97	38.1%
Porsche Panamera	12	20	-40.0%	21	37	-43.2%
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Total	214	162	32.1%	375	310	21.0%

Source: Automakers & Global Automakers Of Canada
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Bentley, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. Tesla doesn't release a monthly Model S sales report, either. ANDC estimates for Bentley, Ferrari, Lamborghini, Rolls-Royce were 8, 38, 28, and 14 units, respectively, in the first two months of 2016. Tesla sold 47 cars in January. Total Maserati volume is reported, but not by specific models. GCBC shows the Cadillac XTS, Hyundai Equus, and Kia K900 with midsize luxury cars not because of their size, but because the price points are much more directly comparable.

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Large Luxury Car Sales In Canada - March 2016 YTD
Large Luxury Car Sales In Canada - January 2016
Large Luxury Car Sales In Canada - February 2015 YTD
Top 20 Best-Selling Cars In Canada - February 2016
Canada Auto Sales Brand Rankings - February 2016 YTD
Small & Midsize Luxury Car Sales In Canada - February 2016 YTD