Sporty Car Sales In Canada - February 2016 YTD

Until we enter the traditional pony car season, we won't know how kindly Canadians are receiving the new Chevrolet Camaro. Early figures, however, aren't promising.

The Camaro, which outsold the Ford Mustang for five consecutive years between 2010 and 2014 in the United States, wasn't able to overcome the strength of the Mustang in Canada during the same period. And then Ford added emphasis to its routine victories thanks to the release of a sixth-gen Mustang for 2015. As a result, the Mustang outsold the Camaro by more than two-to-one in 2015 – even the Dodge Challenger outsold the aged Camaro in Canada last year.

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Canada Vehicle Sales Rankings By Model - February 2016 YTD
Canada Car Sales Rankings By Model - February 2016 YTD

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But GM Canada launched their own sixth-gen Chevrolet Camaro late last year. It's certainly an improved car, but it doesn't follow the Camaro tradition of looking like an astonishingly new vehicle. Outside of Detroit muscle enthusiasts, do Canadians even know there's a new Camaro on sale?

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Year-over-year, Camaro volume last month jumped 83% from its absurdly low February 2015 results, but the rise to 106 units wasn't nearly enough to catch the Dodge Challenger. And Ford Mustang sales continue to rise, outselling the Camaro by more than 2.5-to-1 in February. 

In 2014, nearly two-thirds of GM Canada's Camaro calendar year volume was produced during a four-month stretch beginning in April. Stats for the Mustang are typically similar. 57% of the Mustangs sold in Canada in 2015 left dealers between March and June. As a result, we're about to turn the corner around which we'll see a much larger sampling size. If history is any predictor, however, the Mustang will continue to trounce the Camaro, at least in Canada.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, GTs, roadsters, and convertibles any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • March 2016 • January 2016 • February 2015

American Muscle	February 2016	February 2015	% Change	2016 YTD	2015 YTD	% Change
Chevrolet Camaro	106	58	82.8%	202	116	74.1%
Dodge Challenger	159	123	29.3%	243	244	-0.4%
Ford Mustang	289	190	52.1%	521	336	55.1%
---	---	---	---	---	---	---
Total	554	371	49.3%	966	696	38.8%

Euro Sports Cars	February 2016	February 2015	% Change	2016 YTD	2015 YTD	% Change
Alfa Romeo 4C	6	4	50.0%	12	10	20.0%
Audi TT	48	---	---	65	3	2067%
BMW Z4	5	3	66.7%	6	7	-14.3%
Jaguar F-Type	34	28	21.4%	65	40	62.5%
Mercedes-Benz SLK	25	10	150%	37	24	54.2%
Porsche Boxster	8	16	-50.0%	19	26	-26.9%
Porsche Cayman	18	13	38.5%	26	21	23.8%
---	---	---	---	---	---	---
Total	144	74	94.6%	230	131	75.6%

Misc. Sporty Cars	February 2016	February 2015	% Change	2016 YTD	2015 YTD	% Change
Audi A5 *	73	58	25.9%	130	137	-5.1%
BMW 2-Series *	136	40	240%	227	72	215%
Chevrolet Corvette	27	14	92.9%	55	35	57.1%
Honda CR-Z	2	2	0.0%	5	6	-16.7%
Hyundai Genesis Coupe	48	62	-22.6%	73	109	-33.0%
Infiniti Q60 *	5	20	-75.0%	12	32	-62.5%
Lexus RC	10	36	-72.2%	42	60	-30.0%
Mazda MX-5 Miata	79	15	427%	94	21	348%
Nissan 370Z	41	21	95.2%	59	38	55.3%
Scion FR-S	50	52	-3.8%	86	104	-17.3%
Subaru BRZ	32	20	60.0%	52	52	0.0%
Subaru Impreza WRX/STi *	204	146	39.7%	457	311	46.9%
Volkswagen Eos	11	18	-38.9%	24	37	-35.1%
Volkswagen Golf GTI *	143	184	-22.3%	278	371	-25.1%
---	---	---	---	---	---	---
Total	861	688	25.1%	1594	1385	15.1%

Premium Sporty Cars	February 2016	February 2015	% Change	2016 YTD	2015 YTD	% Change
Audi R8	1	9	-88.9%	1	16	-93.8%
Cadillac ELR	3	2	50.0%	4	6	-33.3%
Dodge Viper	3	8	-62.5%	5	12	-58.3%
Jaguar XK	---	---	---	---	2	-100%
Mercedes-AMG GT	10	---	---	21	---	---
Mercedes-Benz SL-Class	7	19	-63.2%	16	29	-44.8%
Nissan GT-R	11	6	83.3%	21	9	133%
Porsche 911	35	58	-39.7%	67	85	-21.2%
Porsche 918 Spyder	---	1	-100%	---	3	-100%
---	---	---	---	---	---	---
Total	70	103	-32.0%	135	162	-16.7%

Source: Automakers & Global Automakers Of Canada
^ Mini sales include everything except the Countryman.
* also included in another GCBC segment breakdown
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you'll see the Audi A5 here and with luxury cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.

RECOMMENDED READING
Sporty Car Sales In Canada - March 2016 YTD
Sporty Car Sales In Canada - January 2016
Sporty Car Sales In Canada - February 2016 
Top 20 Best-Selling Cars In Canada - February 2016
Canada Auto Sales Brand Rankings - February 2016 YTD