Sporty Car Sales In America - September 2016 YTD

For the first time since October 2014, the Chevrolet Camaro outsold the dominant Ford Mustang in September 2016. 

The margin was tiny: only 148 sales.

Year-to-date, the Camaro trails the Mustang by 32,723 units. Globally, the Camaro is hardly a factor – the Mustang is a major player.

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U.S. Vehicle Sales Rankings By Model - September 2016 YTD
U.S. Car Sales Rankings By Model - September 2016 YTD

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But the Chevrolet Camaro did attract more American buyers in September than the Mustang. And it only took a massive increase in incentives to make it happen. Oh, and a massive drop in Mustang sales. 

Click Chart To Expand

U.S. sales of the Audi TT continue to soar. A new Infiniti Q60 produced the best month for the lone Infiniti coupe since December 2014. The Audi R8 and Nissan GT-R both reported huge year-over-year improvements.

But in the United States, the home market for Detroit muscle, the sales figures achieved by anything other than the Chevrolet Camaro, Dodge Challenger, and Ford Mustang pale in comparison. 

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • October 2016 • August 2016 • September 2015

American Muscle	September 2016	September 2015	% Change	2016 YTD	2015 YTD	% Change
Chevrolet Camaro	6577	5246	25.4%	54,535	61,544	-11.4%
Dodge Challenger	5698	4771	19.4%	51,141	52,228	-2.1%
Ford Mustang	6429	9456	-32.0%	87,258	96,225	-9.3%
---	---	---	---	---	---	---
Total	18,704	19,473	-3.9%	192,934	209,997	-8.1%

Euro Sports Cars	September 2016	September 2015	% Change	2016 YTD	2015 YTD	% Change
Alfa Romeo 4C	34	56	-39.3%	411	511	-19.6%
Audi TT	295	187	57.8%	2265	520	336%
BMW Z4	99	96	3.1%	875	1409	-37.9%
Jaguar F-Type	273	354	-22.9%	3019	3367	-10.3%
Mercedes-Benz SLK	238	339	-29.8%	2559	3137	-18.4%
Porsche Boxster	197	297	-33.7%	2163	2379	-9.1%
Porsche Cayman	224	315	-28.9%	2826	2730	3.5%
---	---	---	---	---	---	---
Total	1360	1644	-17.3%	14,118	14,053	0.5%

Misc. Sporty Cars	September 2016	September 2015	% Change	2016 YTD	2015 YTD	% Change
Audi A5	746	945	-21.1%	6672	9812	-32.0%
BMW 2-Series *	977	1078	-9.4%	12,470	8472	47.2%
Buick Cascada	470	---	---	5796	---	---
Chevrolet Corvette	2829	2572	10.0%	22,719	26,398	-13.9%
Fiat 124 Spider	490	---	---	1431	---	---
Honda CR-Z	165	310	-46.8%	1864	2205	-15.5%
Infiniti Q60	497	258	92.6%	1413	3180	-55.6%
Lexus RC	827	1159	-28.6%	8161	10,458	-22.0%
Mazda MX-5 Miata	752	940	-20.0%	7840	6068	29.2%
Nissan 370Z	513	573	-10.5%	4805	5882	-18.3%
Scion FR-S/Toyota 86	651	778	-16.3%	5754	8544	-32.7%
Subaru BRZ	300	301	-0.3%	3362	4133	-18.7%
Subaru Impreza WRX/STi *	2683	3033	-11.5%	25,171	25,151	0.1%
Volkswagen Eos	---	356	-100%	387	2156	-82.1%
Volkswagen GTI *	1837	1825	0.7%	17,187	16,817	2.2%
Volkswagen Golf R *	204	462	-55.8%	3103	2701	14.9%
Volvo C70	---	---	---	---	7	-100%
---	---	---	---	---	---	---
Total	13,941	14,590	-4.4%	128,135	131,984	-2.9%

Premium Sporty Cars	September 2016	September 2015	% Change	2016 YTD	2015 YTD	% Change
Acura NSX	38	---	---	83	---	---
Audi R8	84	14	500%	530	453	17.0%
Bentley Continental GT	94	78	20.5%	735	1142	-35.6%
BMW i8	158	182	-13.2%	1089	1342	-18.9%
Cadillac ELR	6	36	-83.3%	523	740	-29.3%
Dodge Viper	38	50	-24.0%	447	521	-14.2%
Jaguar XK	---	18	-100%	3	282	-98.9%
Lexus LFA	---	1	-100%	6	8	-25.0%
Maserati GranTurismo	71	86	-17.4%	970	1057	-8.2%
Mercedes-AMG GT	111	109	1.8%	959	892	7.5%
Mercedes-Benz CL-Class	---	---	---	---	52	-100%
Mercedes-Benz SL-Class	326	259	25.9%	2846	3132	-9.1%
Mercedes-Benz SLS AMG	---	---	---	---	27	-100%
Nissan GT-R	82	38	116%	537	929	-42.2%
Porsche 911	465	768	-39.5%	7047	7557	-6.7%
Porsche 918 Spyder	---	4	-100%	1	201	-99.5%
---	---	---	---	---	---	---
Total	1473	1643	-10.3%	15,776	18,335	-14.0%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don't use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada once did) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 

RECOMMENDED READING
Sporty Car Sales In America - October 2016
Sporty Car Sales In America - August 2016
Sporty Car Sales In America - September 2015
Top 20 Best-Selling Cars In America - September 2016
U.S. Auto Sales Brand Rankings - September 2016