Sporty Car Sales In America - October 2016 YTD

In October 2016, for a second consecutive month, the Chevrolet Camaro outsold the Ford Mustang. 

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U.S. Vehicle Sales Rankings By Model - October 2016 YTD
U.S. Car Sales Rankings By Model - October 2016 YTD

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After a near two-year- stretch of Mustang leadership among sports coupes in America, Chevrolet ramped up Camaro incentives in order to clear out an inventory glut. Camaro sales are growing, year-over-year, but it's a low-volume season for muscle cars. (Ford responded to growing Mustang inventory with a week-long factory shutdown in Flat Rock, Michigan.) As a result, with sky-high incentives at the end of October — GM's average Camaro sale during the first three weeks of October required an average $3,500 discount, an average which grew to $4700 by the end of the month — the Camaro is once again the top dog in this hotly contested category. 

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Inventory is still extraordinarily high. Heading into November, GM has a 138-day supply of Camaros, up from 120 in October. 

Sales leadership comes at a cost, but GM clearly wants this position, a position held by the Camaro for five consecutive years prior to the Mustang's sales victory in 2015.

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, and GTs any which way you like. Mobile users can thumb across tables for full-width access. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • November 2016 • September 2016 • October 2015

American Muscle	October 2016	October 2015	% Change	2016 YTD	2015 YTD	% Change
Chevrolet Camaro	6277	5289	18.7%	60,812	66,833	-9.0%
Dodge Challenger	4127	5288	-22.0%	55,268	57,516	-3.9%
Ford Mustang	5414	10,096	-46.4%	92,672	106,321	-12.8%
---	---	---	---	---	---	---
Total	15,818	20,673	-23.5%	208,752	230,670	-9.5%

Euro Sports Cars	October 2016	October 2015	% Change	2016 YTD	2015 YTD	% Change
Alfa Romeo 4C	23	58	-60.3%	434	569	-23.7%
Audi TT	287	233	23.2%	2552	753	239%
BMW Z4	78	86	-9.3%	953	1495	-36.3%
Jaguar F-Type	393	400	-1.8%	3412	3767	-9.4%
Mercedes-Benz SLK/SLC	238	516	-53.9%	2797	3653	-23.4%
Porsche Boxster	162	218	-25.7%	2325	2597	-10.5%
Porsche Cayman	279	334	-16.5%	3105	3064	1.3%
---	---	---	---	---	---	---
Total	1460	1845	-20.9%	15,578	15,898	-2.0%

Misc. Sporty Cars	October 2016	October 2015	% Change	2016 YTD	2015 YTD	% Change
Audi A5	609	845	-27.9%	7281	10,657	-31.7%
BMW 2-Series *	1009	1258	-19.8%	13,479	9730	38.5%
Buick Cascada	361	---	---	6157	---	---
Chevrolet Corvette	2626	2526	4.0%	23,345	28,924	-12.4%
Fiat 124 Spider	444	---	---	1875	---	---
Honda CR-Z	168	316	-46.8%	2032	2521	-19.4%
Infiniti Q60	725	273	166%	2138	3453	-38.1%
Lexus RC	1081	1333	-18.9%	9242	11,791	-21.6%
Mazda MX-5 Miata	505	1085	-53.5%	8345	7153	16.7%
Nissan 370Z	400	647	-38.2%	5205	6529	-20.3%
Scion FR-S/Toyota 86	633	770	-17.8%	6387	9314	-31.4%
Subaru BRZ	330	374	-11.8%	3692	4507	-18.1%
Subaru Impreza WRX/STi *	2579	3013	-14.4%	27,750	28,164	-1.5%
Volkswagen Eos	---	394	-100%	387	2550	-84.8%
Volkswagen GTI *	1754	2520	-30.4%	18,941	19,337	-2.0%
Volkswagen Golf R *	395	518	-23.7%	3498	3219	8.7%
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Total	13,619	15,872	-14.2%	139,754	147,849	-5.5%

Premium Sporty Cars	October 2016	October 2015	% Change	2016 YTD	2015 YTD	% Change
Acura NSX	67	---	---	150	---	---
Audi R8	61	17	259%	591	470	25.7%
Bentley Continental GT	85	96	119%	16,388	10,619	54.3%
BMW i8	199	149	33.6%	1288	1491	-13.6%
Cadillac ELR	3	82	-96.3%	526	822	-36.0%
Dodge Viper	62	61	1.6%	509	582	-12.5%
Jaguar XK	---	10	-100%	3	292	-99.0%
Lexus LFA	---	---	---	6	8	-25.0%
Maserati GranTurismo	64	84	-23.8%	1034	1141	-9.4%
Mercedes-AMG GT	81	105	-22.9%	1039	997	4.2%
Mercedes-Benz CL-Class	---	---	---	---	52	-100%
Mercedes-Benz SL-Class	299	252	18.7%	3145	3384	-7.1%
Mercedes-Benz SLS AMG	---	1	-100%	1	28	-96.4%
Nissan GT-R	57	58	-1.7%	594	987	-39.8%
Porsche 911	444	803	-44.7%	7491	8360	-10.4%
Porsche 918 Spyder	---	---	---	1	201	-99.5%
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Total	1422	1718	-17.2%	32,766	29,434	11.3%

Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ BMW USA, not GoodCarBadCar, has chosen to combine sales figures of the 1-Series and 2-Series.
Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don't know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. The BMW 6-Series has been removed from the premium list because we don't use this space as a showcase for sedans (unless automakers release data for high-end sporting models like the Lexus ISF, as Toyota Canada once did) and the 6-Series lineup now relies heavily on a sedan variant. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. 

RECOMMENDED READING
Sporty Car Sales In America - November 2016
Sporty Car Sales In America - September 2016
Sporty Car Sales In America - October 2015
Top 20 Best-Selling Cars In America - October 2016
U.S. Auto Sales Brand Rankings - October 2016